Privacy Policy

AU Brand Group

Last updated: 28 October 2026

1. Introduction

AU Brand Group (“we”, “us” or “our”) respects your privacy and is committed to protecting the personal information of our customers, website visitors and anyone who interacts with our business.

This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you visit our website, purchase our products, create an account, subscribe to our communications or otherwise interact with us.

We aim to handle personal information in accordance with applicable Australian privacy legislation, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where applicable, as well as other relevant laws.

By using our website or providing your personal information to us, you acknowledge that you have been provided with this Privacy Policy. Where consent is required by law, we will seek that consent separately.

2. What Personal Information We Collect

Depending on how you interact with our business, we may collect the following types of personal information:

Personal and contact details

  • Full name

  • Business or organisation name

  • ABN or ACN, where applicable

  • Billing and delivery addresses

  • Email address

  • Telephone or mobile number

  • Date of birth or age verification information, where required

Account and transaction information

  • Customer account details

  • Login credentials, held in a protected form

  • Purchase history, order details and transaction records

  • Payment confirmations and transaction references

  • Returns, exchanges, refunds and warranty enquiries

  • Customer preferences and communication history

Payment information

When you purchase products from our website, your payment information may be collected and processed by secure third-party payment providers.

We may receive limited payment information, such as transaction references, payment status and masked card details.

We do not intentionally store complete credit card numbers or card security codes in our own customer records.

Technical and website information

When you access our website, we or our service providers may automatically collect:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device type and operating system

  • Pages visited and time spent on our website

  • Referring websites and links clicked

  • Shopping cart activity and website interactions

  • Approximate location based on IP address

  • Cookie identifiers and similar online tracking information

Communications and customer support

We may retain records of enquiries, emails, telephone communications, website forms, live chat interactions, feedback, reviews and customer service correspondence.

We only seek to collect personal information reasonably necessary for our business activities or otherwise permitted by law.

3. How We Collect Personal Information

We generally collect personal information directly from you when you:

  • Browse or use our website

  • Create a customer account

  • Make a purchase or request a quotation

  • Complete an enquiry or contact form

  • Subscribe to our email or SMS communications

  • Enter a competition or promotion

  • Contact us by phone, email, social media or live chat

  • Submit feedback, reviews or other content

  • Request customer support, refunds or returns

We may also collect information through cookies, analytics services, payment providers, delivery partners and other service providers.

Where lawful and appropriate, we may receive personal information from third parties, including someone placing an order on your behalf or providing your details as a delivery recipient.

Where reasonably practicable, we collect personal information directly from the individual concerned.

You may choose not to provide certain information. However, this may prevent us from processing your order, delivering products, responding to enquiries or providing some services.

Where lawful and practicable, you may interact with us anonymously or using a pseudonym.

4. How We Use Your Information

We may use your personal information for the following purposes:

Order processing and fulfilment

  • Processing and confirming purchases

  • Managing payments, refunds and returns

  • Preparing invoices and transaction records

  • Packing, dispatching and delivering products

  • Providing tracking information and delivery updates

Customer service

  • Responding to enquiries

  • Providing product information and assistance

  • Managing customer accounts

  • Resolving complaints and disputes

  • Processing warranty and return requests

Business administration

  • Maintaining financial and taxation records

  • Managing business operations and customer relationships

  • Detecting and preventing fraud or unauthorised activity

  • Complying with legal and regulatory obligations

Website improvements

  • Understanding website performance and customer interactions

  • Improving website navigation, functionality and accessibility

  • Identifying technical issues

  • Developing and improving our products and services

Marketing and communications

  • Sending newsletters, special offers and promotional information where permitted

  • Providing information about products or services that may interest you

  • Measuring the effectiveness of advertising campaigns

  • Personalising website content and advertising where permitted

We will not use or disclose personal information for purposes unrelated to those described in this policy unless authorised by law, reasonably expected and permitted under applicable privacy requirements, or supported by any consent required.

5. Marketing Communications and Consent

We may send commercial electronic messages, including emails and SMS messages, in accordance with the Spam Act 2003 (Cth) and other applicable laws.

We will only send commercial electronic messages where we have the necessary consent or another lawful basis to do so.

Consent may be express or, in circumstances permitted by law, reasonably inferred from an existing business relationship.

Marketing communications will identify our business and provide a suitable method for opting out, unless a lawful exception applies.

You may withdraw your consent to marketing communications at any time by:

  • Clicking the unsubscribe link in a marketing email

  • Following the opt-out instructions in an SMS

  • Contacting us using the details at the end of this policy

We will action valid unsubscribe requests within five working days, as required by Australian spam legislation.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as order confirmations, delivery notifications, payment receipts or important account information.

We may retain limited information necessary to record and respect your marketing preferences.

6. Cookies, Analytics and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies to provide website functionality, understand visitor behaviour and support advertising activities.

Cookies are small data files stored on your device or accessed through your browser. Certain cookies and tracking technologies may collect information that identifies or can reasonably be linked to an individual.

We may use the following categories:

Essential cookies

These support functions such as shopping carts, website security, checkout processes, account login and session management.

Performance and analytics cookies

These help us understand website traffic, visitor behaviour, popular pages and technical performance so we can improve our services.

Functionality cookies

These may remember customer preferences, selections and website settings.

Advertising and marketing cookies

Where used, these may help measure advertising performance, understand engagement with advertising campaigns and display more relevant advertisements across other websites or platforms.

Third-party advertising platforms may use cookies or similar technologies to recognise browsers or devices, subject to their own policies and applicable law.

Managing Cookies

You can generally manage or restrict cookies through your browser settings. Where we provide a cookie preference tool, you may also use it to manage available choices.

Disabling certain cookies may affect the functionality of our website, including shopping carts, account access or checkout.

Our use of cookies and tracking technologies will be subject to applicable privacy and consent requirements.

7. Third-Party Service Providers

We may disclose personal information to trusted third parties where reasonably necessary to operate our business, deliver our products and provide our services.

These may include:

  • Payment gateways and financial service providers

  • Website hosting and e-commerce platform providers

  • Cloud storage and database providers

  • Courier, freight and fulfilment services

  • Customer relationship management systems

  • Email and SMS marketing platforms

  • Customer support and communication services

  • Website analytics and advertising providers

  • IT support and cybersecurity providers

  • Professional advisers, accountants and legal representatives

We aim to limit the information shared to what is reasonably required for the relevant purpose.

Some service providers may process personal information on our behalf, while others may act independently under their own privacy policies.

We encourage you to review the privacy policies of third-party services where relevant.

We do not sell customer contact lists to data brokers or other businesses for their independent direct marketing purposes.

Where we use advertising platforms, some information may be disclosed to those platforms as described in this policy.

8. Payment Security

Purchases made through our website may be processed using secure third-party payment service providers.

These providers are responsible for handling payment information in accordance with their applicable security standards and privacy policies.

We take reasonable steps to select and use appropriate payment processing services.

We do not intentionally collect or retain full payment card numbers or security codes within our own customer management records.

While we use appropriate safeguards to protect information transmitted through our website and services, no internet-based transaction or electronic storage method can be guaranteed to be completely secure.

If you have concerns about a payment transaction, please contact us promptly.

9. Overseas Storage and Disclosure

Some third-party providers used in our business may store, access or process personal information outside Australia.

This may occur when we use overseas-based cloud infrastructure, payment services, email marketing platforms, website analytics tools, customer support systems or other technology providers.

Where personal information is disclosed to overseas recipients, we will take reasonable steps required under applicable Australian privacy law to protect that information, including addressing the requirements of Australian Privacy Principle 8 where applicable.

Overseas countries: [Insert the countries in which overseas recipients are likely to be located, where practicable to identify.]

Overseas recipients may be subject to different privacy and data protection laws from those in Australia.

We will review our service providers and update this section where necessary to reflect our actual international information handling arrangements.

10. Storage and Security of Personal Information

We take reasonable technical, administrative and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Depending on the information and systems involved, these measures may include:

  • Secure website connections

  • Access controls and authentication

  • Restricted access to customer records

  • Secure payment processing arrangements

  • Software maintenance and security updates

  • Backup and recovery processes

  • Appropriate management of third-party service providers

We limit access to personal information to authorised individuals and service providers who require it for legitimate business purposes.

Although we take reasonable precautions, no electronic system or method of transmitting information over the internet is entirely risk-free.

Customers are responsible for maintaining the confidentiality of their account passwords and notifying us if they suspect unauthorised access to their accounts.

11. Data Retention and Deletion

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as otherwise required or permitted by law.

The period for which information is retained depends on its nature and purpose.

For example:

  • Order and transaction records: Retained for applicable accounting, taxation, consumer law and other legal obligations.

  • Customer account information: Retained while the account remains active and for a reasonable period afterwards where necessary.

  • Customer service communications: Retained as reasonably required to manage enquiries, transactions, disputes and ongoing customer relationships.

  • Marketing records: Retained while there is a lawful purpose, including maintaining unsubscribe preferences.

  • Website analytics information: Retained according to applicable business settings, provider arrangements and retention requirements.

Australian tax and business recordkeeping obligations generally require certain records to be retained for at least five years, although some obligations require longer periods.

When personal information is no longer needed for a lawful purpose, we will take reasonable steps to securely destroy it or de-identify it, as required by applicable law.

You may contact us to request deletion of your information. We will assess your request and explain whether we can comply, including any legal or legitimate recordkeeping requirements that prevent deletion.

12. Accessing and Correcting Your Personal Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete, out of date, irrelevant or misleading.

Requests can be made using the contact details at the end of this policy.

We may need to verify your identity before disclosing or changing personal information to prevent unauthorised access.

We will respond within a reasonable period and in accordance with applicable privacy law.

In certain circumstances, we may be legally permitted or required to refuse access or correction. Where required, we will explain our decision and any available complaint mechanisms.

We encourage you to notify us when your contact or account information changes.

13. Data Breaches

We take the security of personal information seriously and aim to respond promptly to any suspected or confirmed data breach.

If we become aware of a potential breach, we will take appropriate steps to:

  • Investigate and assess the incident

  • Contain the breach and prevent further unauthorised access

  • Assess the potential impact on affected individuals

  • Take reasonable steps to reduce the risk of harm

  • Notify affected individuals and relevant regulators where required by law

  • Review the incident and consider improvements to our security practices

Where the Notifiable Data Breaches scheme applies to our business, we will comply with its assessment and notification obligations.

If we have reasonable grounds to believe an eligible data breach has occurred, we will notify affected individuals and the Office of the Australian Information Commissioner as required by law, unless an exception applies.

14. Children’s Privacy

Our website and services are intended for customers capable of making lawful purchases and entering into the relevant transactions.

We do not knowingly seek to collect unnecessary personal information from children.

If we become aware that we have collected personal information from a child in circumstances that are not appropriate or permitted by law, we will take reasonable steps to address the situation, including deleting information where appropriate.

Parents or guardians who have concerns about information provided by a child may contact us using the details below.

15. Automated Processing and Decision-Making

We may use automated technology to support ordinary e-commerce operations, such as payment processing, fraud screening, customer communications, product recommendations, website analytics and order management.

Some automated processing may involve personal information.

Where applicable law requires us to disclose the use of automated decision-making systems that could reasonably be expected to significantly affect an individual’s rights or interests, we will provide the required information about the types of decisions involved and the personal information used.

Automated decision-making disclosure: [Confirm whether any computer programs used by the business make, or substantially and directly contribute to making, decisions that may significantly affect individuals’ rights or interests. If so, insert specific descriptions of the decisions and kinds of personal information used.]

We will review this section as relevant legal obligations and our use of technology change.

16. Links to Other Websites

Our website may contain links to external websites, social media platforms or services operated by third parties.

These websites are not controlled by us and may have different privacy practices.

We recommend reviewing the privacy policies of external websites before providing personal information.

We are not responsible for the privacy practices of third-party websites or services except to the extent required by law.

17. Business Transfers and Changes of Ownership

If our business is sold, merged, restructured or transferred, personal information may be disclosed or transferred where reasonably necessary for the transaction and permitted by applicable law.

Any use or disclosure of personal information in these circumstances will be subject to applicable privacy obligations.

We will take reasonable steps to ensure appropriate protection of personal information involved in such transactions.

18. Privacy Complaints

If you have a concern about how we have collected, handled, used or disclosed your personal information, please contact us using the details below.

When we receive a privacy complaint, we will:

  1. Acknowledge the complaint within a reasonable timeframe.

  2. Investigate the circumstances and review the relevant information.

  3. Provide a response explaining our findings and, where appropriate, any action taken.

  4. Advise you of further complaint options where applicable.

We aim to resolve privacy complaints promptly and generally within 30 days, although more complex matters may require additional time.

If you are dissatisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner

Website: https://www.oaic.gov.au

Phone: 1300 363 992

Generally, you should first raise your complaint directly with us and allow us a reasonable opportunity to respond before contacting the OAIC.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, service providers, legal obligations or privacy practices.

The most recent version will be published on our website with the updated effective date.

Where changes materially affect how we handle personal information, we will take reasonable steps to notify affected individuals where appropriate or required by law.

We encourage customers to review this policy periodically.

20. Contact Us

For privacy enquiries, access or correction requests, complaints, or questions about this policy, please contact:

Business: AU Brand Group

Legal entity: AD Marketing & Production Pty Ltd

ABN: 13 600 458 062

Email: [email protected]

We welcome enquiries regarding the handling and protection of personal information.

Last updated: 28 October 2026